This red-orange carotenoid pigment is proving to have a number of health benefits.

Over the past few years, astaxanthin has earned a reputation as one of the most potent and powerful nutritional supplements ever made.

Astaxanthin is a red-orange carotenoid pigment derived from micro algae, fish and crustaceans, which can prevent and even treat conditions that progress from the negative effects of oxidative stress and antioxidant deterioration. Carotenoids are phytochemicals (plant chemicals) which are produced by plants and some animals too, as part of their survival mechanisms. Plants use carotenoids for their natural antioxidant properties which help to protect them from the harsh rays of the sun.

Astaxanthin has been a hot topic of research with scientists uncovering many amazing benefits. Due to its powerful antioxidant properties it can assist in helping a range of health conditions. Research published in The American Journal of Cardiology provides solid evidence that daily supplementation with astaxanthin can inhibit the damaging effects of oxidative stress that leads to heart disease, heart attack and dementia.

Some people taking astaxanthin claim that it helps to protect them against the sun and prevent sunburn and research conducted in Italy appears to support these claims. Scientists in Rome compared the various protective abilities of carotenoids against UV exposure. They used a moderate UV exposure that stimulates cell death and increases levels of free radicals and other reactive substances. Of all the carotenoids tested, only astaxanthin demonstrated pronounced photo protective effects and countered the UV-induced alterations.

Astaxanthin is also called ‘natural brain food’ by some people and for good reason. It has the unique ability to cross the blood brain barrier which may account for its potent neuroprotective effects on the brain. Scientists who conducted studies looking at neurotoxins and their damaging effects on certain brain cells noted that cells treated with astaxanthin showed significant protection.

Astaxanthin has been found to have a range of other health benefits including:

  • May help to protect the brain from abnormal neurological function.
  • May help reduce the proliferation of breast cancer tumour cells.
  • May help to reduce inflammation in joints and tissues.
  • Helps support increased muscle recovery and stamina.
  • May help protect the body from cellular damage associated with highly oxidative foods.
  • May help prevent UV damage to the eyes.
  • May help the skin resist UV damage from excessive sunlight exposure.

From your eyes to your brain to your skin, astanxanthin can keep your body functioning at full potential.



AstaXanthin is a naturally-occurring carotenoid pigment which, according to research, has up to 550 times the antioxidant activity of vitamin E and 10 times the antioxidant activity of beta-carotene.

Each capsule contains 4mg BioAstin Astaxanthin, the world’s leading brand of Astaxanthin. Suitable for